The same term that drives a lot of traffic to industry leaders is associated with video SEO for YouTube channels and videos. When you select “Video Search,” the top-ranked video content will be displayed on a unique page. Google added video clips and, in some cases, timelines highlighting important parts of the video. This is…
You should look at the social media channels they use, what they post, how often, and how engaged they are. Are users reacting to their posts? Like, comment or share? Do users compliment them? complain? This is an immediate window into the user’s mind. Don’t ignore it! Influencer collaborations can also provide insight into competitor…
You can analyze your website’s organic traffic with Similarweb Organic Search Overview. You’ll see the number of visitors to the site, the percentages that came from organic, paid, and branded traffic, or traffic from visitors who specifically searched for the business. You’ll also see for which keywords the site ranks. You may wish to save…
For example, maybe you discover that your competitors are all woefully underserv on Instagram, so you decide to take advantage of their shortcomings and build a thriving presence there. Boldly going where no one has gone before can be a little risky, but it can also be very rewarding. Referrals Referrals include traffic from: Affiliates…
They’re not as much of a threat to your business as direct competitors, but they’re still something to keep an eye on. The information you glean from tracking indirect competitors provides new perspectives and ideas your business may have missed before. It broadens your focus and broadens your perspective on the industry you work in.…
Plus Google uses mobile-friendliness as a ranking signal. Read more: How Ecommerce UIs Can Make or Break Conversions Site Velocity: How Long Do Your Pages Take to Load on Desktop and Mobile? Page spe is an important ranking factor. If your website is running slowly, it will greatly hinder your chances of ranking high on…
See what your competitors are doing There is no need to reinvent the wheel. Chances are, you have at least a few competitors with stores similar to your own eCommerce store. If their product ranks higher than yours, the first step is to understand why. Investigate their pages and see what keywords they are targeting.…
Also, find out which pages get the highest share of organic traffic. A particular website section, such as a blog, can be very popular, which is valuable input for content marketing. Your reports should also include information on engagement from various traffic sources. Before investigating how your competitors use these channels, you want to try…
Another possibility is that its website is very famous, or its marketing is mainly offline. Spend some time digging into engagement metrics to better understand how users interact with your website. Social Media Social media channels are increasingly popular, but not necessarily direct acquisition channels. Campaigns on social platforms aim to increase brand awareness and…
Demonstrate your brand strengths and competitive advantages. With the help of a SWOT analysis, you can identify what makes your company unique and identify opportunities for growth. . Determine your brand’s market positioning. With detailed comparisons of metrics, you can determine your competitive landscape in terms of marketing, pricing, product offerings, and more. Identify threats…
These sites will suggest ways to improve your site’s speed, but here are some additional ideas to try: Reduce page redirects Leverage browser caching Allow compression to optimize images for SEO Reduce HTTP requests Minify HTML, JavaScript and CSS files . Use design to your advantage Your website is not only designed to look good.…
You don’t need to edit your photos extensively to make them look good. Instead, choose a standard filter that can be applied to all of your brand’s photos so they look professional and consistent. . Access to Live Chat Services Retail stores have always had a friendlier advantage over e-commerce stores because salespeople can engage…
