Demonstrate your brand strengths and competitive advantages. With the help of a SWOT analysis, you can identify what makes your company unique and identify opportunities for growth. . Determine your brand’s market positioning. With detailed comparisons of metrics, you can determine your competitive landscape in terms of marketing, pricing, product offerings, and more. Identify threats and harmful trends. Competitive reports identify areas where your company is lagging behind the market and reveal industry trends that could threaten profitability. .Bust the myths about competition. With competitor analysis, you can determine whether common assumptions are based on reality or caused by buzz.
Complete tasks like a real job
Find out whether the brand’s evaluation of itself is supported by data. Resolve Cambodia Phone Number List internal disputes between departments or marketing teams. For example, someone might claim that the drop in referral traffic is due to poor content quality, while the affiliate manager insists that all partners are complaining about a traffic crisis. Competitive traffic and engagement analysis will reveal if referral traffic is down industry-wide or just for your business. Chart: From Similarweb, showing referral traffic engagement trends. . Inform your competitors of their mistakes and successes so you can learn from them. Benchmark almost anything and evaluate strategies worth implementing.
Here’s what they might look like
Help you or your boss make strategic decisions or support existing strategies USA CEO with data. Monitor performance and assess whether current KPIs are still relevant to your industry, or if trends have changed and you need to adjust your strategy. How do you create a competitive analysis report? We’ll walk you through the steps. As you benchmark each metric and turn the data into real assets, keep the reporting goals in mind. . Identifying Competitors Before investigating specific competitors, you want to compare your statistics to the industry average. These values serve as guiding cues throughout the analysis. We generally distinguish three types of competitors: Direct competitors are companies that are similar in three respects: target audience, product, and the problem they solve.