What can we do to create YouTube ads for Found? Modular Thinking: The “Lego Brick” Approach to Making Ads It’s helpful to think of ads in terms of building blocks, or “building blocks,” that you can stack together to create a complete ad. This gives you many options that you can mix and match to…
Don’t get me wrong: we don’t copy Noom’s ads. But we definitely wanted to see what elements worked for Noom and model/apply that knowledge to our first iteration of Found’s YouTube ad. Let’s take a closer look… gist . First Seconds Overwhelming “Stacking” Social Proof First, it’s critical to keep in mind YouTube’s in-stream ad…
However, in order to provide conversion data to Google as quickly and cost-effectively as possible so that we can cost-effectively expand to broad audiences later, thankfully we have found that Custom Audiences done correctly work better and better one. As a refresher, Google Ads Custom Audiences allow you to target users bas on: Their behavior…
PPC Spend – Paid Search Traffic and Engagement Inside Out New Marketing Channels All Traffic View Get a complete view of your marketing funnel insights with the All Traffic view. Now you can get a holistic and aggregat view of channel traffic from all devices. No more jumping between device views, or performing calculations to…
Use the Video Search filter to see what keywords searchers are using to find video content. Screenshot of Keyword Gap results. You can do the same for the list of competitors you want to compare. Discover other keywords that specific brands in your niche are successfully targeting, and see what keywords others are using to…
The same term that drives a lot of traffic to industry leaders is associated with video SEO for YouTube channels and videos. When you select “Video Search,” the top-ranked video content will be displayed on a unique page. Google added video clips and, in some cases, timelines highlighting important parts of the video. This is…
You should look at the social media channels they use, what they post, how often, and how engaged they are. Are users reacting to their posts? Like, comment or share? Do users compliment them? complain? This is an immediate window into the user’s mind. Don’t ignore it! Influencer collaborations can also provide insight into competitor…
You can analyze your website’s organic traffic with Similarweb Organic Search Overview. You’ll see the number of visitors to the site, the percentages that came from organic, paid, and branded traffic, or traffic from visitors who specifically searched for the business. You’ll also see for which keywords the site ranks. You may wish to save…
For example, maybe you discover that your competitors are all woefully underserv on Instagram, so you decide to take advantage of their shortcomings and build a thriving presence there. Boldly going where no one has gone before can be a little risky, but it can also be very rewarding. Referrals Referrals include traffic from: Affiliates…
They’re not as much of a threat to your business as direct competitors, but they’re still something to keep an eye on. The information you glean from tracking indirect competitors provides new perspectives and ideas your business may have missed before. It broadens your focus and broadens your perspective on the industry you work in.…
Plus Google uses mobile-friendliness as a ranking signal. Read more: How Ecommerce UIs Can Make or Break Conversions Site Velocity: How Long Do Your Pages Take to Load on Desktop and Mobile? Page spe is an important ranking factor. If your website is running slowly, it will greatly hinder your chances of ranking high on…
See what your competitors are doing There is no need to reinvent the wheel. Chances are, you have at least a few competitors with stores similar to your own eCommerce store. If their product ranks higher than yours, the first step is to understand why. Investigate their pages and see what keywords they are targeting.…
