All this after remote work: until then, the journey to work was accompanied by several audiobooks. Considering myself part of the audience of people who usually prefer to consume content through their headphones, it caught my attention when, last week, Spotify executives announced to their investors that the company’s next bet is audiobooks , and…
But if on the one hand the advancement of technology allowed the increase in sales of audiobooks – since consumers can listen to their favorite books on their cell phones and no longer store them on CDs and cassettes -, the interest in products and content ” retro” also explains the auditory format trend. According…
Do not you believe it? See for yourself and check out this list of Discord Servers for Marketers .Gen Z wants content that provides a sense of community and relaxation, says new YouTube report Culture & Trends YouTube report YouTube recently released a new Culture & Trends report , focused on understanding how Gen Z…
Gucci Vault Gucci also created its own server as part of an NFT strategy . Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we are talking about an exclusive brand, there is nothing better than creating exclusive experiences for your community. The first 20,000 members would get special…
Brands on Discord: a great place to build brand communities marks on discord Let’s go to 2015. If you were a gamer at that time, you may remember how difficult it was to interact with your friends when you played online and remotely. If you are not familiar with this area, I can explain it…
An example of this is the growing rise of short-form video , which has led to the emergence of creators in various such formats to capitalize on major trends and reach new audiences. Videos are overcoming the limitation of having only one successful format. Cultural phenomena flow freely between the short and long form. This…
In summary, the future of creativity will be: Where there is dialogue with digital communities; Fluidly distributed in different formats; And that responds directly to the needs of the public. ADVERTISEMENT Therefore, the depth and personalization of content will be increasingly relevant and decisive for the success of a brand. It’s clear that pop culture…
A copywriter is nothing more than the professional in charge of producing these persuasive texts. And because he has a fundamental role in the sales process and other conversion strategies, this professional is highly sought after by companies. Plus, it’s Growth Marketing is an even harder skill to find among professionals. According to an Unsupervised…
The professional of this strategy is responsible for understanding how to align the company’s commercial objectives with SEO objectives, planning, applying and following a strategy that guarantees more organic traffic to the website and blog and, consequently, more leads and sales. The SEO specialist must, above all, know a lot about the audience he is…
In other words, they have the opportunity to choose. However, with this new version, when a user tries to make a video post on Instagram, they will receive a notification that says “video posts are now shared as reels.” What does this mean? First, you won’t be able to share the video only with your…
If you’re starting to create more video content, remember not to compromise your brand just to fit certain formats. Now more than ever, it is important that you keep track of the changes in your audience and rethink your strategy for this platform. If your audience stops interacting with the platform after all the updates,…
Globally, it has over 1 billion monthly active users and is expected to reach 1.5 billion by the end of 2022. As you can see, this is not easy to overcome. But does this mean that Instagram’s offer is no longer relevant? In my opinion, both platforms can share audiences, but users behave differently. And…
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