However, it’s a short but powerful story that clearly demonstrates the value of truth and good communication to sell Bishop’s artificial intelligence tool Quartolio, which offers a solution to this problem. This is a great example of how to use a short, concise storytelling presentation to market your business or idea. Example: Amy Purdy’s TED…
The storytelling structure of Self-made takes the viewer on a journey from adversity to success. It doesn’t have to be real economic enrichment — it can be any story from laggards to leaders. The structure begins by setting the scene in the protagonist’s difficult early life before certain events or opportunities arise. Then we follow…
Don’t Be a Keyword Cannibal Topic: Don’t Be a Cannibal: Identifying and Avoiding Keyword Cannibalization Speaker: Limor Barenholtz, SEO Director, Similarweb I’m not saying this because she’s my boss, it’s Limor’s speech marvelous! Looking forward to a raise! Just kidding, Limor solves a major SEO pain point – keyword cannibalization. Many websites, large and small,…
Takeaway – For better or worse, don’t be afraid to A/B test your organic pages. Doing nothing may actually hold you back and give competitors time to try and outdo you. . Finding More Opportunities for SERP Features and Finding Them Again Topic: The Hidden Power of SERPs Speaker: Jon Earnshaw, Chief Product Evangelist &…
Getting expectations right here can help increase the validity of the results. So we included this module from the sales page: Body – How fast does it work? Body – How fast does it work? More Credibility. While we’re on the topic of believable results, let’s mention the man behind this whole thing: The Body…
What can we do to create YouTube ads for Found? Modular Thinking: The “Lego Brick” Approach to Making Ads It’s helpful to think of ads in terms of building blocks, or “building blocks,” that you can stack together to create a complete ad. This gives you many options that you can mix and match to…
Don’t get me wrong: we don’t copy Noom’s ads. But we definitely wanted to see what elements worked for Noom and model/apply that knowledge to our first iteration of Found’s YouTube ad. Let’s take a closer look… gist . First Seconds Overwhelming “Stacking” Social Proof First, it’s critical to keep in mind YouTube’s in-stream ad…
However, in order to provide conversion data to Google as quickly and cost-effectively as possible so that we can cost-effectively expand to broad audiences later, thankfully we have found that Custom Audiences done correctly work better and better one. As a refresher, Google Ads Custom Audiences allow you to target users bas on: Their behavior…
PPC Spend – Paid Search Traffic and Engagement Inside Out New Marketing Channels All Traffic View Get a complete view of your marketing funnel insights with the All Traffic view. Now you can get a holistic and aggregat view of channel traffic from all devices. No more jumping between device views, or performing calculations to…
Use the Video Search filter to see what keywords searchers are using to find video content. Screenshot of Keyword Gap results. You can do the same for the list of competitors you want to compare. Discover other keywords that specific brands in your niche are successfully targeting, and see what keywords others are using to…
The same term that drives a lot of traffic to industry leaders is associated with video SEO for YouTube channels and videos. When you select “Video Search,” the top-ranked video content will be displayed on a unique page. Google added video clips and, in some cases, timelines highlighting important parts of the video. This is…
You should look at the social media channels they use, what they post, how often, and how engaged they are. Are users reacting to their posts? Like, comment or share? Do users compliment them? complain? This is an immediate window into the user’s mind. Don’t ignore it! Influencer collaborations can also provide insight into competitor…
