It has the advantage that it is easy to see how different companies compare. You can point out market leaders and market averages and highlight gaps. Gartner Magic Quadrant Illustration of Gartner’s Magic Quadrant – Image courtesy of Storypitchdecks. Quadrants can measure and display different parameters on each axis. For example, you can compare price…
Show that you understand your competitors’ threats and strengths and have a clear idea of how to emerge as a winner. The first tip for finding competitors and appearing on your pitch platform We have seen that the biggest challenge is identifying competitors. You understand that you have to dig deep and analyze. Using the…
Marketers appear as basketball or tennis players; salespeople become boxers and golfers, and analysts become somersaulting gymnasts. We’re not going to go into who did what, but you already know that we’ve got pretty much the entire company involved in sharing these fun videos. However, before the big launch, we test some videos with a…
Create Your Brand Story Every brand has a message; strong brands have a story. A story consists of a hero, a conflict to be resolv, and, preferably, an unexpect solution. Video content must align with the brand story and is an excellent mium for telling it. At the very least, your video should be your…
What these numbers tell you about the importance of video marketing Let’s look at some statistics that can help you understand the video marketing phenomenon: YouTube It is the second most visited website in the world and the most searched website on Google. And it ranks first in its industry. Screenshot of YouTube’s global rankings…
Do what works for your video. Give YouTube what it needs to understand the content of the video and donate generously. .Label Explanation In your label, use keywords to explain, clarify, or specify the meaning of the title. Provide clues about the purpose of the message or video. Is it a business video or an…
If so, well done! If not, it’s important to review your campaign and find ways to improve it. How do I find out which affiliate program is right for me? There are hundreds of affiliate programs waiting for you to join! You can use tools like Similarweb to conduct referral research and analysis. Our tools…
As consumers become more tech-savvy, they are becoming more aware of protecting their privacy and online data. Recently, many countries have implemented new regulations to protect online consumer privacy. China’s Personal Information Protection Law came into effect on California’s Consumer Privacy Act went into effect on . Brazil’s General Data Protection Law entered into force…
To do this, you go to Keyword Analysis under Keyword Research, get a predefined list, and create a keyword list in the tool. See how many keywords are scored as easy, medium, and hard. Screenshot of keyword list analysis. Compare the amount of traffic opted in for each competitor. Then analyze each keyword individually. You…
Get the Complete Guide to Keyword Difficulty Get current accurate industry benchmarks and learn how to find keyword difficulty with Similarweb Digital Intelligence Platform Using Similarweb Conduct a Keyword Difficulty Analysis On Similarweb, you’ll find the Keyword Difficulty Score displayed in the Keyword Research Tools and Competitive Analysis sections. In Keyword Research Under These Characteristics:…
You can easily find actual PPC ads, relevant landing pages, and relevant data. Try it yourself and ask again I think you have enough ideas on how to get the most out of Similarweb’s Keyword Gap Analysis tool to get start. You also know how to optimize your PPC spend. There’s still a lot to…
Find the Most Relevant Keywords – Core Keywords I’ll show you how to find the most relevant keywords to create your list and drill down into areas that all your competitors share. Here’s an idea; you can build lists based on completely different parameters. Let’s reverse our swimsuit example and imagine you’re a large retailer…
