Rather than exploiting personal pain points and motivations (for example, they ne a welllit home, or inch pepperoni with extra cheese, target the business directly. This inevitably affects how you develop your marketing campaigns at the “awareness” stage, and your approach to moving those businesses to the tip of the funnel. Marketing Funnel Strategy So,…
You can deploy a marketing funnel to track a customer’s journey to a range of desirable outcomes, including Sign up for your mailing list Fill out a form Read specific content Download more information from your site, such as brochures or white papers Combine with other intelligence for maximum insight Power marketing channels are important…
These are known as long tail keywords. Longtail keywords are more specific keywords that may have lower search volume and therefore less competition. You’ll spend less money on clicks, while getting more targeted traffic to potential customers. For example, let’s say you find that one of your topperforming keywords is ‘bicycles.’ There are potentially thousands…
PPC drives traffic and sales, but if you also want it to improve your ROI, you need a defined strategy to make sure you’re doing it right. Here’s the cheat sheet for getting started with PPC for eCommerce. What is PPC for eCommerce? For eCommerce businesses, PPC can be one of the main traffic drivers…
Do your research and use data Researching your audience and market requires reliable data. You have neither the time nor the resources to implement all the guessworkbased ideas for a great campaign. Like all other marketing campaigns, video campaign planning must be built on datadriven insights. Your competitors are an excellent place to start your…
Offline marketing strategies balance entertainment in many ways, and videos help spread the fun. By shooting guerrilla marketing campaigns, brands can reach a larger audience. . Volkswagen The Fast Lane Why does it work? The video beautifully captures the fun and experimentation. The connection with Volkswagen was established only at the end. Likewise, people may…
Sometimes, it’s a complex problem; other times, it’s a simple everyday use case. The focus is not on the product or the brand, but on the problem at hand. The product appears somewhere in the solution as part of the solution, or as a preferred option among possible solutions. . IKEA How to Sew a…
MEASURE, ANALYZE, AND OPTIMIZE Continuously monitor the performance of your campaigns and benchmark against your competitors. Your opponents see what you are doing. They’ll quickly emulate your successes and outperform your less successful campaigns, stealing your best ideas in the process. Be the one who is always one step ahead of the competition. Provides reliable…
However, it’s a good story, and we think it applies to a new type of software today as well. In fact, this idea pops up in many promotional ads for digital tools Someone forgot or screwed up, and a new innovative digital tool could save their day. Why does it work? The corporate setting of…
