Brands on Discord: a great place to build brand communities marks on discord Let’s go to 2015. If you were a gamer at that time, you may remember how difficult it was to interact with your friends when you played online and remotely. If you are not familiar with this area, I can explain it to you. We only had TeamSpeak (if anyone could afford it) and Skype, which wasn’t made for gaming. From this need Discord was born. Discord is basically a platform where you can create your own private server, with text rooms, audio channels, a role system that you can customize for each member of your community, and many different features, such as its presentation mode and the custom chatbots that can record content from specific channels.
Discord is basically a platform where you can create
With all these features and serving Taiwan Phone Number Data to bring together a loyal and committed community, it was only a matter of time until Discord served greater purposes, especially in Marketing plans for big brands, such as Samsung, which is testing the platform for its marketing strategy. Metaverse Marketing. Check out these 3 examples of brands that are exploring Discord features in their Marketing strategies: ADVERTISEMENT follow us on rock content linkedin page Samsung and its metaverse strategy During the NFT.NYC event , Samsung said it has been expanding the ways it interacts with Web3 , creating digital experiences and virtual wearables, such as branded NFTs.
With all these features and serving to bring together
Let’s get to the numbers: According UK Phone Number List to Digiday, just 12 hours after the company’s server debuted, it reached over 100,000 new members . Were you at NFT.NYC 2021? – One Minute Replay According to Michelle Crossan-Matos, senior vice president and chief marketing and communications officer at Samsungs Electronics America, the brand treats the platform “like a conversation in Times Square and a billboard.” ADVERTISEMENT The server basically consists of two separate rooms for key audiences: gamers and Web3 fans interested in NFTs or metaverse-related topics. But creating a server is not enough, you must interact with your community and keep it engaged. Discord is the perfect place to do it.