Gucci Vault Gucci also created its own server as part of an NFT strategy . Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we are talking about an exclusive brand, there is nothing better than creating exclusive experiences for your community. The first 20,000 members would get special roles and the Discord was the perfect ability to access NFT-focused channels. Within two days, it had more than 28,000 members. Because of this success story, Kering, Gucci’s parent company, opened an opportunity for a professional to manage their Discord server and presence. Jack in the Box and its Afterparty after Comic-Con Last year, Comic-Con had its second virtual edition due to COVID-19, and that caused brands to look to interact with their audience through the appropriate channels.
How can marketers use Discord to build a strong community strategy
The San Diego-based fast food Thailand Phone Number Data chain chose Discord to do it , and what a great choice. With its new “Jack’s Late Night Discord” server, the brand saw 7,664 users interact over one weekend, with more than 27,000 messages. The Jack in the Box strategy also included a virtual concert with a superhero-themed band, The Aquabats, interactive channels dedicated to Funko Pop figures, Marvel Cinematic Universe and DC Universes. “We wanted to make sure Jack in the Box was taking an authentic approach to its own night and building equity with gamers and comic book fans with a culture-first approach,” said Ryan Ostrom, CMO of Jack in the Box, via of comments by email. “
We wanted to make sure Jack in the Box was taking
Discord was the perfect platform USA Phone Number List to host our digital afterparty because it allowed us to take a personalized approach to engaging with our communities.” ADVERTISEMENT How can marketers use Discord to build a strong community strategy? Of course, with NFT and metaverse news popping up in every corner of the Discord was the perfect web, community-based platforms will become popular, but it’s important to understand that platforms like Discord won’t become the new TikTok or something. It’s a channel to talk to your community, receive instant feedback, and have a literal two-way conversation with interested users. Remember, your brand shouldn’t be the highlight here, but rather the relationship you build and how to make users feel like they are a real part of what you are creating.