An example of this is the growing rise of short-form video , which has led to the emergence of creators in various such formats to capitalize on major trends and reach new audiences. Videos are overcoming the limitation of having only one successful format. Cultural phenomena flow freely between the short and long form. This is demonstrated when 59% of Gen Z use short-form video apps to discover things they can then watch in longer versions. Therefore, hybrid creators are comfortable creating different mediums and use this to their advantage to increase and strengthen their engagement with the audience. Therefore, it is very likely that these hybrid creators and continually remixed trends will become the new norm.
It may seem contradictory
ADVERTISEMENT In addition UAE Phone Number Data to videos, another popular way to produce and consume “remixable” content these days is through memes. 63% of Generation Z followed one or more meme accounts in the last 12 months. 57% of Gen Z agree that they like brands to participate in memes . This format is a highly interactive cultural expression that can provide diverse and creative content productions. Responsive creativity Responsive creativity refers to the tendency to create and consume content to satisfy psychological and emotional needs . YouTube noticed that people were turning to videos that address specific personal needs, such as relaxing content formats and ASMR (Autonomous Sensory Meridian Response), which have become increasingly popular during the pandemic.
YouTube noticed that people were turning to videos
As a result, 83% of Gen Z used Australia WhatsApp Number List YouTube to watch content that helped them relax . These “comfort creators” are a recent phenomenon in which audiences identify creators whose familiarity offers them comfort. 69% of Gen Z agree that they often watch content from creators that they find comforting, and 82% have used YouTube to watch content that makes them feel nostalgic. You can also find solace in horror content… That’s something 53% of Gen Z agree on ! It may seem contradictory, but for a part of this generation, horror content serves as a kind of “ointment” for anxiety and trauma, as well as calming content for another part of these young people.