When this phenomenon occurs, the LGBTQIA+ community calls it “Rainbow Washing” or “Pink Washing,” an issue that companies should avoid. follow us on the rock content linkedin page Let’s think. Why do brands choose to show The growth of themselves as diverse? Younger generations are more aware of some of the world’s problems. Consequently, they are more willing to support more altruistic causes. And this is how diversity and inclusion have become one of the main interests of these new generations. For example, according to Deloitte , 83% of millennials are more engaged when they believe their company fosters an inclusive culture.
An example of Rainbow Washing
Since no one wants to be left behind, decision makers at large companies are looking for ways to meet the growing expectations of the Japan WhatsApp Number Data general public. Sometimes they make a good approach and other times they don’t. For example, in a survey conducted by Adobe , 38% of respondents said they were more likely to consume products and services from brands that showed diversity in their ads. Additionally, 34% have boycotted a company at least once because they do not feel their identities are represented in the companies’ actions. Likewise, it is important to know that being inclusive has become something that has a positive impact on companies.
Diversity done right
According to McKinsey , companies in Vietnam WhatsApp Number List the top quartile of gender diversity are 15% more likely to have financial returns above their national industry median. Companies in the top quartile of racial/ethnic diversity are 35% more likely to have financial returns above their national industry median. The growth of Rainbow Washing. First, let’s know what Rainbow Washing is. We translate the definition of ThisIsGendered : Rainbow Washing ADVERTISEMENT Noun. 1. The act of using or adding rainbow colors and/or images to advertising, clothing, accessories, landmarks, etc., to indicate progressive support for LGBTQ+ equality (and gain consumer credibility), but with a minimum of effort or pragmatic result.
