Using the right keywords, increasing a page’s authority, and efficient link building make a page rank among the top results in a search engine. But some people bypass this system and adopt deceptive practices to achieve the same goal. Black Hat SEO is the opposite of what Google recommends, mainly when it comes to quality…
In terms of usability, technical features and reach, Google ends up winning by having an infinitely broader range of resources, applications and investments that take the search experience to an even greater level. Therefore, it is worth doing an exercise in awareness and understanding from personal habits and beliefs of what makes the most sense…
White Hat, therefore, belongs to the “good guys” who try to improve the performance and ranking of their pages in the right way, following the rules of the game and without harming any of their competitors. Simply offering the best possible user experience within your Marketing plan. Gray Hat SEO Have you ever heard of…
Advantages ADVERTISEMENT The tool is practical, intuitive and has interesting features, such as the ability to filter adult content. Additionally, it is possible to search for results in a specific time frame. DuckDuckGo The issue of privacy is the most interesting point when we put the two search engines “side by side”. If you are…
Optimized answers When we search for specific products on Google, most of the time the site already offers purchasing options on several pages with price comparisons. DuckDuckGo ADVERTISEMENT This does not happen in DuckDuckGo, which the main techniques reads the information more literally and presents results from articles and content related to the keyword. DuckDuckGo…
Scandals such as the sale of Facebook user data to companies for political purposes have also increased attention and awareness about data protection. Here is a reflection on what “footprints” we leave on the Internet and how they can influence the difference between our daily lives in mysterious, subjective and powerful ways, capable of changing…
What is DuckDuckGo and how does it work? Is DuckDuckGo worth using? How does each search engine manage data protection? What are other important differences? What is DuckDuckGo and how does it work? Can you imagine without Google these days? The search engine has gained a practically obligatory presence in modern times and is a…
In the case of visually impaired people, this label can be read by programs that convert text to speech. Thus, this medium is accessible to all types of audiences. Even if the share of this functionality is not so significant in the overall organic traffic of your site, Google Images is one more way to…
You can optimize images and be found from them through Google Images. Perhaps you are already an expert in optimizing a blog post so that it achieves a good ranking on Google. Or it could be that your videos are appearing among the top positions on the results page ( SERP ). But what about…
Let’s say we are researching furniture to improve our home office. When opening a photo in Google Images, notice that one of the icons is a little flag. Google images ADVERTISEMENT Click the flag to save the image. Then click on the icon next to it, which has the three dots. Then select Collections .…
After all, it is not in every image that you can identify specific elements. Now, let’s talk a little about the Google Lens app , which is simply amazing. With this app, you can point the camera at objects in front of you, in the physical world, and search for them on the Internet. It…
ADVERTISEMENT On your computer, simply right-click. On mobile, just touch and hold the image. The following menu will open: Google images Note that one of the options is Google Image Search , clicking on it opens the following screen: Google images We searched for an image of the Grand Canyon and Google understood what the…
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