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And why you should avoid it during Pride Month
ADVERTISEMENT At the end of the day, sales and marketing should be working toward a common goal, and while the world of marketing Italy WhatsApp Number Data and sales evolve independently, understanding the trends and challenges of both will drive a thriving organization. Share What is Rainbow Washing? And why you should avoid it during Pride Month rainbow washing Every time June (Pride Month) arrives, many brands change their logo to a “rainbow” version as if it were a competition. But is this practice really effective for your image? And more importantly, does this really help the LGBTQIA+ community? Let’s answer the question and think about that for a second. Being diverse is not just a whim of brands.
Why do brands choose to show themselves as diverse
As we have evolved as a society, we discover USA WhatsApp Number List how the world is full of inequalities. Today, many organizations and countries are working to reduce these problems. It is no coincidence that the United Nations (UN) has chosen gender equality and the reduction of inequality as one of the new objectives for sustainable development . When we talk about the struggles of the LGBTQIA+ community, representation in the media is very common today. Consequently, brands may be forced to reflect this reality in their communication. You know, everyone wants to be “trendy.” ADVERTISEMENT However, these attempts to appear or appear more “diverse” or “inclusive” can fall into superficiality and even simplify difficulties.
