Similar to Green Wash regarding environmental justice issues and Pink Wash regarding breast cancer/LGBTQ+ rights. In this line of ideas, it is easy to see how a large number of brands make changes to their logo during Pride Month. However, the decision to alter brand assets is not made randomly. In theory, changing core branding devices can help people remember the traditional logo more easily. But when everyone does it, all the time, often for the same reason and for exactly the same period, is the effect still as impressive? Will anyone notice it, given that all the other brands are the same shade of rainbow? An example of Rainbow Washing A very controversial Rainbow Washing case happened with Barilla, a multinational food company.
What are we doing at
It all started back in 2013 when CEO Guido Korea WhatsApp Number Data Barilla said in a live interview that he would never do a commercial with a gay family . Obviously, the comment caused global outrage, generating the hashtag boycotbarilla. The crisis was a catalyst to talk about Diversity and Inclusion, and it took almost five years to clean up the company’s reputation. However, criticism from the LGBTQIA+ community is still there. Barilla remains accused of Pink Washing . After her CEO’s homophobic comments, adding a rainbow to the package isn’t enough to show solidarity with the community. This cautionary tale teaches us that if we really want to enter the “LGBTQIA+ friendly wave” we have to make sure we do it with the right intentions.
Rock Content to avoid falling into Color Washing
Diversity done right Fortunately, we can Australia Telegram Number still see some good examples of how to be truly diverse. Adobe has launched an initiative that embraces its own company culture, hiring diverse talent from a wide variety of backgrounds. They also participate in forums, conferences and donate to fundraising activities. One of its biggest initiatives was the Adobe For All Summit launched in 2019. The focus of the event was to share good practices and updates on strategic diversity and inclusion progress. Empower Every Voice ADVERTISEMENT The lesson is: before carrying any flag, you first need cohesion within your company through tangible actions, creating a culture between all levels of your organization .