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If your data is accurate, you can also continuously optimize your affiliate program. So, keep your strategic goals in mind as you read through this article explaining important affiliate marketing metrics. Ask yourself how relevant this metric is in evaluating the effectiveness of your affiliate program and individual affiliate agencies. What metrics are important for affiliate marketing? We’ll start with the obvious metrics and move on to metrics that can help you evaluate the performance of the affiliates you care about. See how you can spot highpotential affiliate marketers and gather data to make them offers they can’t resist (or don’t want to resist anyway.

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Metrics Measured Per Affiliate: Clicks Measuring the number of clicks an affiliate gets that sends Nigeria Phone Number List a visitor to your website or landing page is the basis. Many affiliate programs are designed to increase reach, and measuring clicks is one way to evaluate clicks. Clicks show how much exposure your product or brand has received from affiliates. Also, for brand awareness campaigns, clicks are the first indicator of reaching a wider audience. However, clicking alone is not enough in most cases. To better measure affiliate performance, you’ll need to weigh clicks against other metrics, such as signups or purchases. This brings us to the next metric. Conversion Rate Clicks that don’t convert don’t mean much in the long run. Conversion rate measures the percentage of clicks that convert into customers.

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Measuring and setting conversion rate goals is one of the most basic ways to evaluate USA CEO affiliates. Conversion Rate Formula A high conversion rate means your affiliates are reaching the right audience. Affiliates who generate lots of clicks but few conversions may be ambitious but not reaching the right audience. The result is a low conversion rate. But wait, don’t make it easy on yourself. The reason for your low conversion rate may also be about you. Maybe your idea isn’t compelling enough, or there’s some technical error.