The company hopes to reach a global audience of more than 422 million users by entering the audiobook industry. But in addition to the channel and offers with new subscriptions, book previews, different access plans for specific books, and even Spotify freemium subscription options, it is essential to analyze how the audiobook format and its distribution impacts companies and marketers, advertisers and Marketing Agencies. Find your audio audience First, it’s important to understand that the audience for audiobooks is fundamentally different from the audience for print books, and Spotify knows this better than anyone.
Find your audio audience
It is not about “updating” a type Australia WhatsApp Number Data of user consumption, but rather learning that they are different formats, with similar purposes, which is why companies that invest in personalized and specific Audio Marketing strategies tend to find good (and creative) ones. growth opportunities. The next step to take advantage of this channel assertively is nothing new: get to know your person! As Ardath Albee said : “A Marketing Persona is a summary of a key segment of your audience. For Content Marketing purposes, you need people who deliver truly relevant and useful content to your audience.”
Say what they want to hear
Therefore, the person will China WhatsApp Number List help you determine the types of content you will create, what tone to use, what your growth strategy will be and, above all, whether you will invest in creating audiobooks or in advertising your services or products in audio ads. So use the persona to identify your potential customer’s journey or purchase journey and understand the particularities of the segment of people who consume content in audio format. With that in hand, you will be able to find potential investment niches: podcasts and audiobooks that can relate to your product or service.