Say what they want to hear After identifying the best channels for the dissemination of your content, it is necessary to define the type of content that your audience is willing to listen to and, therefore, it is essential to produce relevant, educational content that is always related to topics of interest to you. If you have already produced a lot of content teaching something step by step, how about developing small audiobooks with these instructions? Have you ever thought about turning your top 10 blog articles into a series of podcast episodes? Although more challenging for advertising, this channel allows marketers to explore creativity and encourages more personal and connected approaches to the audience.
Learn from those who have already done it
According to Spotify Culture Next 2022 , “Audio helps Zs explore the most specific sides of themselves and discover identities they Belgium WhatsApp Number Data never knew they had. In fact, 80% of Z-Americans said audio allows them to explore different sides of their personalities.” And unlike the passive entertainment of movies and television series, audio-drama series offer an immersive experience, sparking the imagination and stimulating the listener’s creativity. So, take advantage of the channel to explore the imagination of those who are listening, always with the aim of generating value, not just to sell something! Find good partners As The New York Times noted in 2021, digital influencers play an important role in defining today’s consumer culture.
Find good partners
Therefore, when strategizing in France WhatsApp Number List the audio content market, it is interesting to consider these figures as a new, and often efficient, path to reach Gen-Z and Millennials. You can look for well-known podcasters to promote your product or service, even outside of the audio format. After all, many of them already occupy a position of digital influence on other platforms, such as Instagram, Twitter and TikTok. This makes the audiobook even more shareable content, which can further increase your social media presence and mentions.
