All this after remote work: until then, the journey to work was accompanied by several audiobooks. Considering myself part of the audience of people who usually prefer to consume content through their headphones, it caught my attention when, last week, Spotify executives announced to their investors that the company’s next bet is audiobooks , and that They would become the new pillar of the business. Spotify CEO Daniel Esk said : “We think audiobooks, in their many different forms, will be a huge opportunity.” Following last year’s announcement of the acquisition of Findaway , an audiobook platform that allows authors to create, distribute and monetize their work, this company’s plan has become more noticeable.
Considering myself part of the audience of people
Follow us on the rock content linkedin page Why Spotify is investing in audiobooks It’s not difficult to understand why Spotify Indonesia Phone Number Data has directed its efforts in this new direction. In 2010, Audio Publishers Association data noted that 6,200 audiobooks were produced; In 2015, that number was close to 36,000; but just five years later, in 2020, that figure has practically doubled: 71,500 new audiobooks produced. This is probably happening for a social reason: with Generation Z and Millennials as its main consumers the audiobook market is dealing directly with a young, busy audience that has no time to waste.
Born and raised with the technological advances of recent decades
Born and raised with the technological China WhatsApp Number List advances of recent decades, For many representatives of these generations, multitasking optimizes time and makes it more productive: that is why so many young people take the opportunity to listen to an audiobook or a podcast while they wash the dishes, hang the clothes, walk the dog or clean the house. Unlike the video format, you don’t have to stare at the screen to stay focused or fully understand the topic. So it’s no surprise that research from the Audio Publishers Association shows that 54% of audiobook listeners are under 45 years old, and that among Americans ages 13 and older, consumption of this content format has grown 60% since 2017.