But if on the one hand the advancement of technology allowed the increase in sales of audiobooks – since consumers can listen to their favorite books on their cell phones and no longer store them on CDs and cassettes -, the interest in products and content ” retro” also explains the auditory format trend. According to Spotify’s Culture Next 2022 Report , over 73% of Gen Z respondents said they like retro products or content, and we can say that the audio-centric content experience is nothing more than the return of The era of radio, now, with wireless headphones and no noise from poor reception.
What our successes in music
The COVID-19 pandemic also USA Phone Number Data played an important role in the audiobook market: data from the same survey shows that since confinement – where many people had to adapt their work routines to the home office – there has been a considerable increase in the consumption of podcasts and audiobooks, while many users were looking for a “screen-free” moment and different ways to relax at home.
What would be the main challenges of advertising
How audiobooks can be a good Cambodia WhatsApp Number List Marketing channel With all the growth potential of the audio content industry, what would be the main challenges of advertising in such a specific consumption format? The advantages seem to be clearer: taking into account everything he has seen so far about the audiobook industry, Spotify’s own CEO said: “what our successes in music and podcasts have clearly demonstrated is that we have built a powerful machine and a solid infrastructure that allows us to look for new verticals.”