Additionally, searches for “mortgage” have grown more than 100% year over year. Financial knowledge In addition to trying to mitigate inflation, there has been a huge increase in research related to financial education . Searches for “best stocks to buy,” “interest rates,” and “credit card benefits” have increased significantly in recent years. consumer research Searches related to cheaper cars grow more than 90% year after year. In addition, there has been a considerable increase in queries about “when will prices drop” and “when is a good time to buy…” A clear picture of consumers’ concern for finances in their decision-making.
A clear picture of consumers
Online and offline shopping At the Philippines Phone Number Data same time that there was an increase in searches for finance and promotions, queries related to “shopping centers”, “open stores”, “online shopping dresses” and “delivery apps” had a very significant increase. This shows that even if people are concerned, they intend to buy, with a shift towards omnichannel growth . Scenarios in a post-pandemic world In the during/post-pandemic world, “digital” is stronger than ever. Teleworking, which many did not believe could work, is already a reality in the lives of many people and the balance between work and well-being is a trend that is here to stay. Many companies that only worked in the offline world were forced to quickly enter the digital world as a way of survival.
When is a good time to buy
From the consumer side, social Singapore Phone Number List isolation has changed, or rather accelerated, new digital consumption habits, which has resulted in an impressive increase in online purchases since the start of the pandemic. At the same time, we find ourselves in the midst of various financial and political uncertainties on the global stage. And the insights collected by Google clearly show the consequences of this on consumer purchasing behavior, since during the decision-making process, the size of our wallet has had a much greater weight than before. Research patterns such as “when is a good time to buy…” or “when will prices drop…” show that consumers seek to inform themselves (even more) before making a purchasing decision.