And it is precisely at this moment of decision that your company needs to be increasingly present. But how is this achieved? How to prepare your marketing for this new scenario? With less purchasing power, your consumer’s shopping journey is often extended . To shorten this journey, the strategy of many companies at this time is directly linked to offering offers and promotions for their products and services. Thus, the consumer who is undecided has more “fuel” to make his decision in a shorter time. And works? Clear! As noted above, searches related to “buy 1 get one free” and “promo code for existing users” are growing 60% and 100%, respectively, year over year.
But is this the only solution
But is this the only solution? Certainly Poland Phone Number Data not. Promotions and offers are great strategies for attracting people at the bottom of the funnel. However, as we said before, financial problems make the purchasing decision slower and many people turn to Google to understand if it is the best time to buy . Certain products or to evaluate the cost-benefit ratio to buy them. What if, by conducting research related. To decision-making, your company could educate that .Customer and guide them on this journey? This is when Content Marketing. Becomes even more effective .
Greater reliability and brand recognition
Through it you attract, involve Spain Phone Number List and generate value for people to create a positive perception of your brand and thus generate more business. Some benefits it will bring for your company are.Audience and community building; Guide your consumers throughout the purchasing process and, consequently, in decision making; More traffic to your website is made on the company blog). Therefore, in a scenario with . So many uncertainties, your lead, who is undecided, can be educated and led to make better decisions through the content that your company offers.