Market research showed that users were not only using smartphones more, but creating even more attachment to the device . Why, then, is mobile traffic in such decline? The Federal Institute of Telecommunications (IFT) of .Mexico What do I demonstrated in a survey the increase in the use of .Mobile Internet for video calls, online purchases, banking transactions and more. The need to manage life activities through smartphones. increased by 200% , just for more targeted use of applications. Here’s the thing. Before 2020, apps were having a tough time; but, after the pandemic began, there was a considerable recovery in which app downloads increased by 27% and have remained that way to this day.
The Federal Institute of Telecommunications
Mobile phone use has been distributed: 49% of the time to the use of communication applications such as social networks, 36% to checking India WhatsApp Number Data email, the rest to the use of financial applications, health, education, news, food delivery, games, streaming. , among others.What do I ADVERTISEMENT What doI That the smartphone is being used more than ever. But the usage trend has shifted somewhat away from organic mobile search, making room for the app business, where strict algorithm policies encourage content creation and exclusive in-app disclosure. As is the case of social networks, with their strategies to prevent brands from scaring away users from their platforms.
Concern about the growth of mobile devices remains
Mobile device use is heading in Switzerland WhatsApp Number List another direction Concern about the growth of mobile devices remains as strong as it has been since Google’s announcement in 2016. What the Semrush study indicates is that the user experience is shifting towards other alternatives, resulting in an invitation to Marketing teams to think about content and communication in a different way than originally projected. For most countries, organic search traffic is second or third in importance. Therefore, it is essential to continue investing in the strategy. At the same time, we need to develop communications that strengthen other traffic acquisition channels, such as Direct and Referral.
