As an SEO specialist, these statistics are not the ones that make me happiest, since my goals depend on this third organic channel. At the same time, the study helped me think about the difficulties we are experiencing in SEO, in the face of so many new and powerful traffic acquisition channels. This scenario ended up being the main motivator to continue delving into algorithms, linguistic entities, and the local behavior of people and the market. ADVERTISEMENT With the Semrush graph, it is also clear to us the importance of working more on brand recognition (direct traffic) and strategic alliances with targeted commercial proposals (referred traffic). The invitation, therefore, is that as SEOs and marketers we learn to take care of other acquisition channels.
So it’s not free that we have the ability to impact
The sources of information have Indonesia WhatsApp Number Data diversified and the smartphone continues to be the pillar of these changes. How we are adapting at Rock Content We have been experiencing a critical time for traffic in general. And not just us. Other companies too. For years, at Rock Content we have invested wisely in our organic traffic. So it’s not free that we have the ability to impact 7 million people every month, with our blogs in English (USA), Portuguese (Brazil) and Spanish (Mexico and Latin America). But we can’t lie, we also got used to the unpredictable dynamics of 2020 where our traffic grew by 200%, after 8 years of blogging.
When looking at our traffic acquisition channels
Now, in 2022, we are suffering because Taiwan WhatsApp Number List the numbers are behaving more like 2019 instead of continuing with the frenetic pace that the pandemic brought to traffic as a whole. ADVERTISEMENT On the other hand, when looking at our traffic acquisition channels, we found that mobile engagement itself did not change as drastically Semrush suggested in the study. 2022 2021 As we can see, we saw huge growth in our English (US) blog traffic, but in terms of percentage share by device, mobile remained largely untouched. We noticed similar behavior in our Portuguese and Spanish blogs. So in reality, even though the study identified a significant decrease in mobile traffic, in our scenario, the study served as a reason to continue working on the media proposals that we were already investing efforts in since 2021: our plan of media and our intention to diversify traffic sources.
