In addition to the global strategic challenges that every marketing director must face, new digital trends bring us new problems and opportunities for growth. Do you want to know what they are? Keep reading!
Digital marketing director: the 10 most important challenges of this position
The global challenges of the marketing director
1) Convert leads into customers
Facebook Ads, SEM, SEO, banners… lead capture strategies are the bread and butter of marketing teams, but they are of little use if we are unable to convert leads into customers.
To overcome this challenge
The marketing director must ensure Europe Cell Phone Number List investment in each channel is being measured in relation to the conversions it generates, and not simply the number of clicks or visits. A good attribution strategy is necessary to allow us to know where each new customer comes from and, if they have received several marketing impacts, to assign the correct value to each one. Only then will we be able to accurately know the ROI of each channel and distribute the investment in the most profitable way.
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2) Increase average customer lifetime value
After converting leads into customers , the next step is to get the most value out of each one. Acquiring new customers is much more expensive than keeping existing ones, so we want to get the most out of them.
The average lifetime value of a customer
The amount of benefits they generate throughout their relationship with the brand, from the moment they start buying until they leave. To increase this value, we need to either get them to buy from us repeatedly or increase the average price of each purchase.
To successfully overcome this
Challenge, the marketing director must thoroughly review cross-selling and long-term customer loyalty strategies.
3) Win back lost customers
Very few customers remain loyal to a brand for life. Sometimes churn is a natural and inevitable process, but other times we can find the cause and find a solution. Therefore, the third major strategic challenge for marketing directors is to reduce the churn rate and win back customers who leave.
The challenges of new online marketing trends
4) Omnichannel
Gone are the days of simple, linear customer journeys. Today, consumers are impacted How to Build Telemarketing service multiple channels and devices, so it can be very difficult to know what is happening.
