Globally, it has over 1 billion monthly active users and is expected to reach 1.5 billion by the end of 2022. As you can see, this is not easy to overcome. But does this mean that Instagram’s offer is no longer relevant? In my opinion, both platforms can share audiences, but users behave differently. And that is the essence of social networks! You don’t go to Facebook to share the same content you find on Instagram. Even as users, we follow different accounts depending on the platform. If I want a quick tutorial, I don’t go to YouTube anymore, I put a hashtag on TikTok and, voila! User behavior data must be the cornerstone of any strategic decision . And hopefully, Instagram is considering that.
How will these changes benefit them
What could be the impact of all these changes? All these changes to the platform leave many users in doubt. If Instagram’s goal is Singapore Phone Number Data to improve the experience for content creators, how will these changes benefit them? Without a doubt, adjustments to video formats for Reels have complications. That’s why companies, brands, and creators will need to prepare to work only with vertical video . Pretty much anything that isn’t a Reel won’t fit on the platform (literally). Additionally, this will definitely have an impact on the user experience, as will the vertical launch fonts they are also testing. This whole scenario reminds me of a great quote from Bonnie Gillespie: “When you try to be everything to everyone, you end up being nothing to no one.”
Now that Instagram is changing its core to attract
I think that with all these Taiwan Phone Number List changes, the platform is overlooking something very important: the essence of the brand . ADVERTISEMENT The question remains, is it worth it? We will see in the coming months. In the meantime, marketers and brands must be prepared to deal with changes and adapt their formats if they want to remain competitive. Video will account for 82% of all traffic by 2022, so if you haven’t invested in it, you better start now. Now that Instagram is changing its core to attract a younger audience, you need to know if your audience will still be there.