Making regular content today is no longer enough. According to a Google survey, 87% of content viewers say good content is personal and relevant. So for Google users, good content is: relevant to them, intellectually and sensorially stimulating, and finally, emotionally resonant . Therefore, when creating content, remember these four essential elements, which I will describe in detail below. follow us on the rock content linkedin page The four essential elements of good content Relevant To be relevant, content must be appropriate to what is interesting to users.
Google wants from your content: impact people
At the same time, they find content Mexico WhatsApp Number Data produced by accessible and accessible creators relevant. According to the same Google survey, 80% of people are more open to branded content when it is relevant When someone to them in some way. Translation: It’s not about what your brand wants to say, but about the problems the user wants to solve. Intellectual On the intellectual side, people want content that teaches them, shows new perspectives, and changes their perceptions in a positive way towards something. That’s what Google wants from your content: impact people . But above all, again, it’s important to think about the user and their experience first. Sensory To be sensorially stimulating, build good storytelling when producing your content.
Making regular content today is no longer enough
This is supported by another Google China Telegram Number survey data: 94 % of people said good content tells a good story; 92 % of them say that good content is produced with thought and effort. Emotional And to provide resonant emotional content to your audience, it is important to produce content that creates a real bond with your audience. According to the public who responded to the Google survey, 85% said that good content makes them feel something emotionally. When someone consumes your content and feels something, whether it’s satisfaction from having answered your question, learning something new, feeling represented, or any other positive feeling, they will remember your brand.