SEO Analytics The Simple Step-By-Step Guide

It’s impossible to prioritize and get approval for your. SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions. Without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve this problem using SEO analytics. Every company will find value in different data points. So although I can’t tell you precisely what data points to focus on, I can outline an overall approach to SEO analytics that’s applicable to pretty much every company.

Plan your work You

Can easily get lost in the rabbit hole of analysis and lose sight of the end goal. So the first step is to ask the question, “What do I want to know?” From here, you can company data map out what tools you will need and what reports to pull. Don’t be tempted to skip this step. Good planning is the key to smooth data analysis projects. If you jump ahead, you’ll only create more work for yourself and miss out on important insights. Step 2. Set up the right measurement tools Now that you know what you need data for, the next step is to set up the measurement tools that will collect the data. Since we’re trying to rank on Google, we need to set up tools that provide insights into our Google search presence and keyword rankings.

There are lots of tools

Both free and paid, but there are three that we recommend setting up as a starting point. It’s important to note that Google Analytics products are USA CEO not retroactive. Meaning, it can’t tell you what has happened, only what happens once the tracking tag is in place. Depending on your time to conversion and product seasonality, you may need to wait before meaningful analysis can be done. So the sooner you get these tools in place, the better. Ahrefs It’s undeniable that Google’s free tools are an incredible free resource for SEOs, but they were never meant to do everything. There are a few instances where you will need to invest in reliable software to help collect data—like Ahrefs.

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