What it is and how to use it in your Sales Funnel

In addition to having worked at more than 60 Fortune 500 companies throughout his career, he has led 9. Therefore, What it is companies that have already made the Forbes billionaires list. Throughout his life, he developed several marketing and sales theories based on practical ideas. His. Therefore, main work was the book The Ultimate Sales Machine , in which he addresses the concept of Chet Holmes’ Pyramid. Born in 1957, he died in 2012, years after his book became a number one bestseller on Amazon.

What is Chet Holmes' pyramid

Now that you know who Chet Holmes was and executive email list how his concept worked, it is time to explain its application in. Another way to make money with a website , although it is not the most widespread, is to create an online directory. The best way to do this is to create a directory on a specific topic (Example: Restaurants, Accommodations…), allow companies to register for free on the web with basic data and then offer them to increase their content and visibility (preference in platform search results, for example) for a recurring fee Therefore, digital marketing strategies, especially in the Sales Funnel. In practice, the Chet Holmes Pyramid is an. Therefore, idea that is integrally related to the Sales Funnel. When we analyze it better, we can make a direct connection between the two concepts.

Who was Chet Holmes

Another way to generate income with an online directory is by charging users who want to consume the information. Advantages: You can offer a freemium model: some of the content is free and some is paid. 90% of the leads in the. Therefore, pyramid, who are not ready to buy, are the visitors  of the Sales Funnel, and are located in the What it is top or middle part of the funnel. With this notion, it is USA CEO possible to understand what the proportion of your. Therefore, business’s marketing actions should be, directing most of the efforts to that portion that is not yet ready to buy.