The big question is: how to find a balance between navigation links and single links? This is when information architecture and anchor texts play an important role in a link strategy. This is supported by research. ADVERTISEMENT The importance of site structure Today’s consumers have higher expectations when it comes to website usability. The issue goes beyond the development of the site. Good SEO optimization must take into account the architecture of the site from the beginning of the project. It is necessary to think of navigation links as something that will complement the information architecture of the website. I like to think of information architecture like building a house; The first thing you will see will probably be a living room, and each hallway will lead you to other places in the house, such as the kitchen or bedroom.
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A website works in the same way, looking for usability and experience. This is how you have to rethink your internal link building. How Poland WhatsApp Number Data to use anchor text Another result of the research was the correlation between Anchor text variations and Google clicks. The conclusion was that it is okay to have many variations of anchor texts for a URL, but the data becomes less reliable after 25 variations. Here again, navigation links play an interesting role. For example, you can have 500 hyperlinks that redirect to the same site, but using the same anchor text. And this will still be considered a good PageRank. The approach for anchor text is to choose the keywords or variations that you will have for that content.
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And the same research also shows Indonesia Telegram Number some interesting data in this regard. The result concluded that using exact match anchor text can increase clicks for that content. ADVERTISEMENT Why not use topics clusters? In addition to anchor text or site structure, adding topic clusters to your SEO strategy can be good for your internal linking strategy. Not only will it help you organize it, but it will also increase your topic authority instead of just ranking for keywords. The secret to this is that you will be telling Google that you have expertise in certain topics, plus you will make it clear to search engines which page to prioritize. On the other hand, organizing your web content in groups (also known as silos) will increase the feeling of harmony of your internal links, giving the surfer more reasons to be there while consuming your content.