A few months ago, Google surprised us with one of its algorithm changes: mobile-first indexing . Since most web traffic worldwide comes from mobile devices, it’s not surprising that the main search engine wants to give them priority. But do you know what that means for your website’s ranking ? Read on to find out!
Google’s mobile-first indexing will affect desktop SEO rankings
Indexing and ranking in Google
To understand how this change works, the first thing we need to look at is how indexing (page crawling) and ranking (positioning) work in Google.
Indexing is a process in which
Google’s crawlers or “spiders” locate a web page, read its content and store this information in an index. This index is like a giant library where all the web pages that Google has been able to find are stored .
Ranking is the process by which the
Search engine evaluates all the How to Build Phone Number List in its index and decides which pages best match a user’s search. In other words, ranking is like a librarian recommending the books that best fit your needs. But as in the case of a real library, it can only choose from the catalog of books that exist in the library. In other words, a page cannot rank in the search results if it has not been previously stored in the index.
How does mobile-first indexing affect ranking?
Mobile -first indexing affects indexing, i.e. how a website is stored in the index, and not its final ranking.
However, in some circumstances
it can have negative repercussions on the ranking of desktop websites.
If the mobile and desktop versions
A website have the same content, then mobile-first indexing will not affect Specific Database By Industry Database and everything will remain the same as before. The problem comes with sites that have created a shorter version for mobile devices.
In such cases,
Google will only keep the information on the mobile website, so the “extended” content from the desktop version will not appear in its indexes.
So, the solution to adapting smoothly to
Mobile-first indexing is to have exactly the same information on all versions of a page. So instead of creating separate sites for mobile users, my recommendation is that you consider switching to responsive design .
