White Hat, therefore, belongs to the “good guys” who try to improve the performance and ranking of their pages in the right way, following the rules of the game and without harming any of their competitors. Simply offering the best possible user experience within your Marketing plan. Gray Hat SEO Have you ever heard of the term gray zone ? It occurs when a situation or a certain action is not expressly bad or good, it is something doubtful. Gray Hat SEO, therefore, happens when a practice for performance optimization is not considered good, but cannot be defined as bad either. It represents a plan that usually follows the best SEO practices, but ends up using Black Hat in specific situations, in search of a faster result.
Optimize strategy and track results
Very common, for example, when Vietnam WhatsApp Number Data we talk about sending email marketing without receiving permission or commenting on publications thinking about link building. Why not do Black Hat? The first reason not to use Black Hat SEO within your Content Marketing strategy is simple: you are not thinking about the user, that is, you are not producing material that is relevant to your buyer persona . In this way, you end up being unfair to whoever you want to convince to become your consumer. Plus, you’re not being honest with your competitors either. Of course, everyone competes for the attention and resources of users, however, it is necessary to play fair and try to surpass other competitors with honest techniques and, above all, offering the lead a higher quality service and/or product.
Create tests to define the best solutions
Black Hat SEO can even generate Vietnam Telegram Number returns quickly, for example, by placing your brand among the first results in a search, however, it does not do so by offering relevant content to its users. Which directly implies the timeline: it works in the short term and has little relevance in the medium and long term. Therefore, it becomes unfeasible to plan solid actions that aim, for example, at customer loyalty . You can even generate more traffic, attracting visitors to your position, but you cannot build a solid relationship with users, who tend not to continue on a page after realizing that the content is not that relevant. Consequently, the bounce rate tends to increase.