As previously mentioned, if you have a high search ranking, it will be easy for you to achieve other goals such as high organic traffic and conversions.
Bounce Rate
Another important metric to consider in the SEO market is the number of visitors that bounce from your store without taking any action.
Generally, the bounce rate should be between 40%-60%. If it is higher than that then it indicates that your page is not relevant to the search query and may affect your ranking factor.
Return on Investment
Calculating your ROI will help you determine if the money you spent optimizing your site was worth it.
Count:
Profit from Investment – Investment Cost Investment Cost
Keep in mind that this parameter may phone number list have negative values early in your optimization process. But if you use the right tools and apply the right SEO strategy, you should see positive growth within a few months.
Now that you know your KPIs, conducting an evaluation will help you determine missed opportunities and what parts of your SEO process need improvement.
Missed opportunities could include search queries that are not in your store or out of stock.
As a reminder, don’t display products that are not in your inventory as this can create a negative customer experience.
Also, be careful with products that your visitors are looking for but don’t appear in search results because they are not categorized properly or are not optimized properly.
As you can see, SEO may take up a lot of
your time and it is an ongoing task. There are algorithm changes and benchmark evaluations that you need to follow.
However, there is no doubt that if you want to grow in a competitive market, regular SEO market reviews can help your product stay in the top search result lists.
Split Dragon knows the importance of staying ahead of the game in a crowded market for conversions.
That being said, Split Dragon tools were made with efficiency in mind. It provides real-time insights and evaluations so you can come up with a smart content strategy.
Learn more about marketplace SEO USA CEO and how you can use the Split Dragon tool to increase your conversions by ranking high in search results.