What is Link Juice?
Link juice (sometimes also called link equity) is a slang term used by SEOs to describe and measure how much power/authority/value updated 2024 mobile phone number data a link transfers to another site or page, strengthening it.
Each link has a certain value. This value (juice) can be distributed among different pages by linking them. The idea can be illustrated as a pyramid of wine glasses: if you pour too much liquid into the top glass, it will start to spread evenly among the containers on the next level, and so on.
Let’s imagine that there are two identical web resources. Site A has received one link from an external source, and site B has no links. All other things being equal, website A will rank higher because it has link juice transferred by the external site.
How does Link Juice work?
What happens if Site B also gets one link? The outcome will depend on the amount of power, or juice, that each link carries.
An example in the diagram below. Site A gets links from four sites, while B only gets links from two. Since A gets links from more sites, it will likely rank higher in search results than B. Disclaimer: Here we are assuming that the sites linking to A and B have equal authority.
But it is important to understand one more thing: if the sites linking to A also link to other sites, then their juice will be distributed evenly between all donor sites. If the sites linking to B link only to it, then the situation changes dramatically. In this case, site B will have a better chance of ranking better.
Link Juice, PageRank and Dofollow
PageRank was one of the metrics what is link juice Google used to determine where pages should rank in search results. A high PageRank meant that the page had many backlinks from authoritative sites. A low PageRank meant that the page had fewer backlinks or many links from low-authority sites. Google’s algorithms have changed, and PageRank is now just one of many ranking factors.
You could say that ge lists the term “link juice” is used to refer to how PageRank moves from one page to another through links. If you were to get a link from a page with high PageRank, you would automatically see your page ranking go up. So PageRank and link juice are closely related, but not the same thing as some still believe.
