Good storytelling is key to creating compelling videos. and what is a story without some engaging and relatable characters? Developing a character. or a set of them. for your video. not only helps your audience engage more with the content but it can also help you focus on creating an effective narrative around your message instead of simply selling an idea. If you are struggling to identify the main character. go back to your target audience and your goal. Think about who that audience would relate to and want to hear from in relation to the goal you have establish for the video. For example.
If your video‘s goal is to build trust
With a company following a public failure. having the CEO as the main character may suit. whereas if your video is a asia email list solution to a recurring workplace accident. the health and safety representative might be a good choice. Once the main character or characters have been establish. you’ll build out some details about them that will help guide your video script writing. How do they relate to the product or subject matter at hand? Is their backstory relevant? If so.
Write an outline Starting with an
What is it? You don’t ne a full character profile but you should go into as much detail as is necessary to help you reach the goal you have identifi. outline helps to give structure to USA CEO your video script. It is a great starting place to get all of your ideas out of your head and onto paper so that you can see which ones fit well in a structur video script and move you toward your goal and which ones may actually end up as distractions. It can be tempting to jump right into video script writing but skipping this important step can cause your message to be lost and the video to appear overstuff and disorganiz.