Some of the representatives of Sendinblue, the comprehensive European digital marketing and CRM platform and leader in its business area, attended . Taking advantage of their presence at the event, we were able to speak with Laura Parra, Head of Communication and Brand for Spain , with the aim of learning more about how the growth of the company, founded in 2012 by Armand Thiberge, has developed.
Supporting your clients in the development of an omnichannel strategy
The solution, traditionally known for its email marketing functionality, today offers a complete platform so that companies of any size or sector top industry data can achieve a solid strategy in their different channels and boost their growth. With this objective, Sendinblue seeks to become a single solution for everything that companies and especially SMEs need to interact and connect with their customers digitally. Helping various clients with their digital marketing needs. And that’s when our founder, Armand Thiberge, realized that there was a need for small companies or SMEs to access these types of tools.
What can customers achieve with the Sendinblue platform
Laura explains that this wide variety of tools range from communication to personalization. «We have different functionalities that are USA CEO more focused on the communication part to send these messages to their audiences. There are also tools focused on the personalization part: for example, marketing automation, which is very important to send that message at the key moment to the right person, and obviously we also have many tools to boost conversion and sales such as registration forms. Looking to the future, Laura Parra defends the growth of Sendinblue through the company’s recent acquisitions. «In the last 12 months at Sendinblue we have completed 5 acquisitions of different companies with the aim of being able to integrate new technologies and functionalities. This is with the aim of continuing to support our clients in their growth, thanks to a much more complete platform ”, she concludes.