How to run remarketing campaigns in Google Ads

Google Ads is a complete How to remarketing advertising. Platform that allows us to attack the user’s entire purchasing process. Which is why we can create   Google Ads campaigns aimed at prospecting. Whose objective is for them to know our brand or product. Campaigns aimed at attracting traffic.  Campaigns aimed at conversion. But we can also create campaigns that allow us to impact those users who have already visited our website. Showing our ads while they browse the internet. Display network or even when they use the Google search engine search network. This is what is known as remarketing . In this post  I am going to explain how to run remarketing. Campaigns in Google Ads step by step, with examples, so that you can start impacting your audience with personalized ads and rescue all those sales opportunities that are left half-finished.

Remarketing and Retargeting How to remarketing 

The concepts How to remarketing of retargeting and remarketing are the same. The difference is that Google preferred to call it remarketing, since this term encompasses broader actions than retargeting. Even so, it is not worth going into small nuances since at the end of the day, both pursue the same goal. Advantages of a Remarketing campaign in Google executive email list Ads There are several advantages of carrying out this type of strategy: 1) By once again impacting the users who visited our website and who already know us, we will be able to increase the notoriety of our brand , since we will be more visible to our users when they browse other locations. This will increase our brand memory. 2) Since we can show them again products or services that they have not purchased, we will increase the chances of them buying from us with the new subsequent impacts. In fact, remarketing campaigns are usually the most profitable.

Campaign in Google

By once again impacting the users who visited our website and who already know us, we will be able to increase the notoriety of our brand , since we will be more visible to our users when they browse other locations. This will increase our  USA CEO brand memory. 2) Since we can show them again products or services that they have not purchased, we will increase the chances of them buying from us with the new subsequent impacts. In fact, remarketing campaigns are usually the most profitable if we take into account the investment and the return they report. . 3) Even if they have already purchased from us, thanks to remarketing we can show them accessory products or services to the main one, thus promoting up-selling and cross-selling. For example, when we show those.

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