If you miss the conference, or want to see it again, we’ll present it again below.Covid-19 does not stop DACH destinations: the start of summer and winter offers Summer Offers Cable Car Covid-19 does not stop DACH destinations: the start of summer and winter offers realweb Articles, covid-19 tourism marketing, digital marketing, strategic monitoring, summer offers, tourism No comment Real-time actions and strategic capability.
The apparent calm of Graubünden
These are the two elements that made the difference in mid-April, when Netherlands WhatsApp Number the pandemic also began to spread in Germany and Austria. The DACH locations have in fact begun to move right away by proposing new activities for future seasons. Thanks to our monitoring we have been able to identify who mov first, who had the courage to talk about summer and even winter. It is clear that email marketing play a fundamental role in this phase.
The traveler books but can cancel
Digital communication has become an essential tool for Afghanistan Phone Number List reaching people directly. In fact, it is precisely through the newsletter that the news and the latest decisions of hotels and destinations were transmitt. Serfaus has decid to open its summer season on July 4, aware that a too early departure this year would have been counterproductive. Saalbach has introduc the “Flexi Booking” or greater flexibility in the cancellation to encourage the booking of tourists. up to 14 days in advance. A similar offer but with an even greater cancellation was made by the destination Ötztal: guarantee of a free cancellation up to 7 days before.
Total Starling also appears as an excellent marketing strategy: it promotes two or three packages for the summer season but every day, constantly, as if to give small samples to the tourists who access its site. It is evident that the year 2020 foresees a greater understanding of the nes of the tourist, two steps forward, a readjustment of everything we were us to. Those who had not yet exhibit themselves for a certain date continu to get close to the tourist virtually, giving away the images and the beauty of their places via video.
The goal was to give birth to a shr of nostalgia in the hearts of the most loyal ones, to move them with the landscapes where they have left their most beautiful summer and winter memories. An example is Kitzbühel, which convey emotions in this way for much of the lockdown period. Some localities have even gone further, promoting the winter season from the GraubündenCARD, has open a competition that allows
