Why Do We See Not Provided in Google Analytics

The not provided section is one of the pieces of information that can be found in Google Analytics. Represents the keywords through which users found the page from Google search. These phrases were initially public, but after changes to encryption were introduced, some of the data was hidden.

Currently, people analyzing website visits from free search results can obtain only partial data about user visits. Information about which phrase the traffic was obtained from has been hidden under the phrase “not provided”. However, there are ways to partially discover inaccessible data.

When analyzing website traffic using the Google Analytics tool, you may come across an interesting category marked as “not provided”. What is hidden behind this mysterious name?

What Does Not Provided Mean Google Analytics

This is the way Google tags encrypted information from search engine queries – until 2011, it was possible to see all keywords Whatsapp Number List that led to a website, but algorithm updates have introduced significant restrictions in this respect. As a result of this change, the effectiveness of SEO analysis has become much lower.

What traffic is marked as “not provided”? These are primarily queries from users who are logged into one of Google’s services at the time of searching – then the request data is automatically encrypted. A lot depends on your browser settings.

Among the most popular programs of this type, Firefox was the first to use SSL encryption by default , where keywords are saved as not provided GA will then not provide us with access to detailed information, although they are still saved on Google servers. Not much later, other browsers also decided to make such a move.

Motives for introducing encryption

For this reason, the share of “not provided” phrases in Google Analytics has grown quite quickly – although initially it averaged approximately 5%, currently for most websites this value may even exceed 90%.

Theoretically, the longer a user explores a given website, the USA CEO more useful it is for him. If so, the search engine should include it among the advantages of such a website, right?

Yes, that’s not true. In practice, as is often the case in positioning, nothing is known for sure. It is impossible to clearly state whether the time a user spends on a website is always an indicator of its quality. The website may have, for example, poor navigation or an unclear structure, and then the high dwell time will only result from users wandering around looking for information.

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