This in turn presents the opportunity to diversify your messaging or switch marketing channels. The same applies to new locations or geographic areas. new partnerships. Joint ventures between businesses with similar target demographics can be mutually beneficial helping both parties reach new and ready customer segments. Maybe a competitor is offering an addon product or upsell that you haven’t considered. You can also do market research and have customers tell you what they like but you haven’t yet offered. Success Story: Learn how AirBnB used Similarweb to identify growth opportunities in new markets. Airbnb market research example . Discover new or emerging trends Why it’s important.
Regina Todorenko
With rapidly changing consumer behavior and market shifts, it’s important to stay Iran Phone Number List abreast of the times. Market research can help a business understand what’s going on and this applies to consumers, competitors, and the industry as a whole. From changes in buying behavior, new technologies, new product or service features; researching trends and keeping in touch with emerging players in the market allows you to keep a close eye on what grabs your attention. What keywords or phrases are popular in your industry? Are there new players showing significant growth in your market? What are your competitors’ most clicked pages.
Todorenko spoke
How Apps Are Affecting Your Market Do you know what apps your competitors have? Was it a USA CEO success? What activities in your industry are making a difference and gaining traction? Is there a specific asset, white paper or product that the target audience responds to? Are there seasonal trends affecting your market? Can you see a spike for a specific search term or phrase? While you can use digital research tools like Similarweb to quickly analyze markets, search trends, seasonal patterns, mobile app intelligence, and more, you can also leverage qualitative data like surveys to understand customers and changing behavior.