So, in the mobile application, the user has the opportunity to place a chair in his room, and on the channel, he can learn design life hacks, watch a house remodel, and even learn about Sween. Visual storytelling also includes IKEA TV commercials, in which the company plays touching and funny moments from the lives of ordinary people. All of these stories are written in the same style and unite by a common brand idea, and IKEA successfully uses different formats and platforms to communicate them.
Offer a quality product
In the example year, Toshiba launche an advertising campaign for a new air Dominican Republic Phone Number List conditioner in Russia, but not in a simple advertising campaign, but in the form of a cartoon. In this visual story, the professor invents the world’s first split system, inverter air conditioner and air purifier: Toshiba advertising cartoons are place on public transport and on the pages of magazines. A visual story doesn’t have to be an expensive, large-scale project. Sometimes, throwing together a simple collage of photos in a website is enough to convey an idea to consumers. But no matter the form, storytelling is base on certain rules. We will discuss them further.
Monitor timely delivery
Daily tips from digital tutors right in your Telegram! Subscribing to USA CEO Channels How Subscribing Builds a Visual Story Visual storytelling is not only entertaining but also a form of selling content, so it should have a specific and measurable marketing objective: make the brand more recognizable, increase customer loyalty, attract new customers wait. Any story should have three elements: The protagonist A character or characters that consumers can easily associate with; a problem or task that the protagonist of the conflict nees to solve. This is the driving force behind the story; the action is the development of events. How the hero solves the problem, how he wins or loses.