ADVERTISEMENT Consider the following example: you click on a page precisely because it appears among the first results; You access it and you find repeated keywords and content that is not very relevant or attractive. What are you doing? You leave this site immediately. Another important point to remember when we talk about reasons not to use Black Hat techniques in search of better rankings is Google. Yes, the most popular search engine in the world does not approve of these types of practices and, when it identifies them, it can penalize you, harming all your Digital Marketing planning and actions at once. How does Google penalize Black Hat SEO? The penalties that Google can apply vary in weight.
What are the 10 essential concepts of CRO
However, punishments usually involve: a drop in the ranking positions; PageRank reduction ; reduced organic search traffic; restriction Australia Telegram Number Data on the placement of new content and publications; In addition to punishments, there is also the possibility of expulsion. To make it even easier to understand how Google works in these cases and how the dreaded “manual actions” work, watch this Google Webmasters video . If you have suffered a punishment that you consider unfair, the only alternative will be to optimize the site with quality content and be attentive to the changes you make. Therefore, Google will remove the page from its list, considering that it does not normally use Black Hat practices, as it considers the site as a whole.
Repeat the optimization cycle
That is, if there are not a significant Arabia Email List number of irregularities, Google recognizes that it was a mistake and goes back. Furthermore, the only alternative to reversing a punishment is to try to identify the problems and correct them immediately. What are the main techniques used? Before avoiding a practice or action, the first step is to know it. That’s why we’ve separated the main Black Hat SEO techniques so you know exactly what not to do when optimizing pages . Get to know them below! ADVERTISEMENT Doorway Pages / Entry Pages black hat Source: Tech Blog Corner They are pages that are characterized by using optimized keywords only to ensure good positioning.
