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Content Preferences What type of content is right for your audience? Do they enjoy reading long articles? Watch a video? Do emoji turn them on or off? It is important to know what content they are interested in and why they like this type of content. When you start to understand your target audience, you should create personas. Personas help you visualize specific people in your target audience, making it easier for you to create conversational content. It’s much easier to start a conversation with a character/specific person than with an entire audience. Buyer Persona Templates Create a Powerful Buyer Persona for Your Brand StepSet Your Goals Why should you develop a social media strategy? Don’t answer “Because everyone else is doing it!” Think carefully about what you hope to accomplish with the social media channels you’ll be using.

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You may have different goals for different channels. Possible goals might be Increase Phone Number List brand awareness Build a loyal following Generate leads Generate traffic to your website Provide fast customer service Increase online mentions of your brand Find out what people think of your brand When you brainstorm your goals, It’s important to make sure they are realistic and measurable. Setting impossible goals like “get a million followers in a week” will only set you up for failure. You also want to make sure your goals are measurable so you know if you’re succeeding. For example, you could set a goal to increase website referrals from social media by or increase your social media engagement rate by.


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StepPlan and publish your content What are you going to post on social USA CEO media? Based on who your audience is and what your goals are, plan the type of content you’ll post and any theme, tone, or specific look you’ll follow. For example, if your target audience is interested in funny content, focus on making your target audience laugh and use a tongue-in-cheek tone. You can get some inspiration by looking at your competitors’ social media pages. See what they post, how often they post, and how engaged their followers are. Did you notice a certain theme? How are followers reacting to their posts? Do certain types of posts generate more engagement.

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