At first glance, it seems that complex niches hardly have a place in social networks. We will answer this way: “There are no complex niches – there are inappropriate communication channels!” In the case of our client MTL Group, our main task was to select the right platform and promotion tools. We developed a mini-strategy and successfully implemented it using content and seeding in Telegram.
About the project 13 Times in a week
MTL Group is a company that deals with international logistics, labeling, customs clearance, warehouse logistics and fulfillment services – full support of goods from collection from the manufacturer to delivery to the end consumer. The brand was looking for a replacement for the banned social network after it was blocked. The company had a Telegram channel, which it announced via WhatsApp notifications to potential customers with a call to subscribe, but this method was ineffective. Then we suggested seeding so that content on the channel would not be published in vain.
A WhatsApp number database usually whatsapp number database includes phone numbers linked to active WhatsApp accounts. Businesses often use these databases for marketing, outreach, or customer support. However, it’s important to remember that using these databases without people’s permission can break privacy laws like GDPR and TCPA, which can lead to legal issues. WhatsApp also has strict rules against spam and unwanted messages, so businesses need to follow these rules and get clear permission before sending any marketing messages.
Tasks 13 Times in a week
Increase the number of relevant subscribers to the Telegram channel. Increase audience loyalty and engagement. Create an image of an expert brand in the logistics niche. In the long term, to increase sales of the company’s services.
For promotion, we used one post with an active call to subscribe. You indicated a link to the community in two places: suddenly a subscriber in the advertised community will not want to read the post to the end. And vice versa: if he had not enough information at the beginning and he went further, he would need another call. The link was created as an invitation link in order to more accurately track subscriptions from the specific channel in which the posting took place. Data on those who signed up via an invitation link is displayed in statistics (although this tool turned out to be not entirely accurate). Additional creative for the post is not necessary due to the platform’s features, so we focused on the text. The logo is displayed in the preview – it attracts attention and replaces the creative.
Progress of work
We developed a mini-strategy in which we proposed communicating with the target audience (men aged 25-34 and 35-44 who have their own product business) on the VKontakte and Telegram platforms.The strategy was based on three pillars: expert content (niche news, useful selections); communications; live content. In this case, we chose niche news as the main expert content.
Despite the apparent monotony, this format usa phone number database was liked by the audience, since the information was valuable for those involved in business. We chose seeding as the main promotion tool. When selecting channels, we focused on the following parameters: topics (business, finance, investment, customs, logistics, foreign economic activity); number of subscribers (from 15 to 100 thousand); involvement (from 11% to 62%); percentage by gender (M greater than 50%); number of views of each post (5,500–20,000); mentions in other channels .
Results of the campaign
Top topics: finance and investments. The most active audience segments: managers and owners of businesses in various niches, employees in the logistics sector. Worst topics: General news – too broad a topic that received minimal response. Placement methods: in selected channels we placed a post for a day to more accurately track the statistics of transitions. Invitation links were designed to track as accurately as possible who came from where. Best time to publish: 10:00–11:00 Moscow time. Unsubscribes : During the campaign, there were no sudden mass unsubscribes – the highest unsubscribe rate at the time was 11%, after the promotion, the dynamics of unsubscribes decreased: there are either none at all, or in very small quantities. This indicates that there was no cheating by the administrators of. The audience with interesting and useful content for them.
Conclusions
Telegram is a great tool for promoting both usa bu simple and complex businesses. The main thing is to choose the right channels for seeding, where your target audience will be, and also to create the content necessary for the target audience. Activity in the community has grown significantly along with the reach: about 40 reactions per post with 2,000 post reach. With the campaign stopped, we get an average of 15 reactions per post with 400 views per day.
Brought 1,215 users to the channel with 99 subscribers. We achieved a subscriber cost of 37 rubles. Increased the average reach of posts from 66 to 900 views. We selected 20 channels and placed guest posts on seven of them.
