Accelerated Mobile Pages – What is it?
This is a technology that is integrated special database into the mobile version of the site. Its main goal is to speed up page loading by creating a lightweight version. The AMP version of the site is lighter and loads 15-85% faster than the regular version, in about 0.7 seconds.
AMP pages consist of three key components:
- Modified AMP HTML. This is a special version of HTML that improves the stability of the site and also provides additional opportunities for creating more diverse content.
- A specialized JavaScript library (AMP JS). It provides optimized rendering of AMP HTML pages, which significantly speeds up their display.
- An optional caching system (Google AMP Cache). It is used to serve HTML pages to users even faster.
In Google mobile search, AMP pages are marked with a lightning bolt icon.
What are AMP pages for?
They were developed to solve several problems. As we have already noted, first of all, this is to speed up the loading of the site on smartphones and tablets, which is critical for retaining users who search for information from mobile devices. But this is far from the only advantage that the implementation of Accelerated Mobile Pages provides.
Benefits of AMP Technology Integration
One of the important benefits is the improvement of user experience. With fast loading and optimized content, users are more likely to stay nola desbideratu deiak finkotik mugikorrera on the site and continue interacting with it. And this helps to reduce the bounce rate.
The next benefit that comes with creating AMP pages is increased visibility in search engines. Google gives preference to sites that work faster than others. And due to the fact that AMP pages rank faster than others, this allows you to take higher positions in search results.
All this ultimately leads to improved aol email list conversion rates, especially in e-commerce. Google AMP also allows you to implement advertising, which, due to fast loading, does not irritate users and also has a positive effect on sales.
Cons of Using AMP
But it is important to understand that AMP technology is not all about advantages. Since Google “cuts” 90% of the code for pages, users are practically unable to directly interact with the content. They are redirected back to the search results, which effectively leads to the “stealing” of brand traffic.
In addition, AMP sites are very difficult to monetize. Due to the traffic “stealing” that we wrote about above, site traffic decreases and income decreases.
