Do Google My Business posts help SEO?
Yes! Clicks from your posts CTAs through to your website help to build your page rankings.
What is the recommended Google My Business posts image size?
The recommended size is between 400×300 pixels and 1200×900 pixels. Images that don’t follow a 4:3 ratio may have the bottom cut off in the feed, but will show once the post is clicked on. You can also add up to 10 photos (or videos)!
Where do Google My Business posts appear?
Posts show up on your GMB profile, and in the maps view.
How long do Google My Business posts last?
7 days! GMB is all about fresh, up to Armenia Email List 105644 Contact Leads date content. Talk to us about the best way to keep your feed fresh.
How often should I post on Google My Business?
Because of the 7 day expiry, it’s best to post to GMB at LEAST once a week. For best results, we would recommend posting a few times a day when possible.
When it comes to Google My Business, the number one rule is to treat it just as any other Social Media platform – that’s what it is! Seriously, it’s not rocket science. Just “infotain” your audience and you’ll be just fine! The more entertaining and informative your content is, the more engagement you’ll get. Engagement is our primary goal to create a relationship between our business and our customers. This is the most effective way to build trust online.
If you’ve been avoiding Google My Business posts for your company, it’s time to get started. If not, you’re missing out on an opportunity to connect with your customers – an opportunity your competitors might be taking advantage of. Use our guide to get started today.
Facebook Boosted Post vs Ad
Now that you understand what Facebook boosted posts and Facebook ads are, which ones should you use in your social media campaign?
The answer depends on your social media marketing objective. Consider your long-term and short-term goals. Each format caters to different outcomes.
Facebook ads are designed for specific goals, like installing an app or generating leads. Meanwhile, boosted posts are designed for building a stronger, more-engaged social media following.
When deciding which type to create, consider the pros and cons of boosted posts and ads.
The Pros
Boosted posts are easy and simple. If you’re looking to reach a lot of people quickly, boosted posts are the way to go. If you have photos or good content that you want people to see, boost your post.
Boosting posts is not complicated and doesn’t require a lot. It can be done within your Facebook page for a low budget.
If you have a specific objective in mind, such as increasing website traffic, Facebook ads are the best option. The ads use their advanced targeting capabilities to reach prospective customers.
Facebook ads also come in a variety of formats. This includes single-image ads, video ads, and carousel ads. You can also get creative with your ads and run a unique promotions such as Birthday discount like Larry Kim and the the MobileMonkey team suggests in this Facebook Ads blog post.
Facebook ads are ideal for marketers who like to be in control. While boosted posts feature audience targeting options, Facebook ads offer more advanced settings. Marketers can create remarketing ads, generate LookaLike audiences, and control where their ads show up.
The Cons
Boosting Facebook posts has limitations. You cannot guarantee certain objectives are met through boosting.
Boosted posts are best suited for page likes, comments, shares, and brand awareness. Other objectives are best done through an ad campaign.
But while Facebook ads give users more control and reach specific business objectives, the ads come with stricter rules.
For example, Facebook ads must adhere to a 20% text rule. This means 20% or less text must exist in an ad’s photo or video in order to run.
Facebook ads can also be a bit more complicated compared to boosted posts. They require Ads Manager, and certain ads need coding to see results.
It’s no secret Facebook ads can be a bit complicated. That’s why Digital Shift offers Facebook Ads management services to make the entire process easy. Facebook also offers a Facebook Blueprint Certification course for people to learn Ads Manager and better understand metrics for evaluating ad performance.
Now that you know the differences between a Facebook boosted post vs ad campaign, are you ready to take your social media marketing up a notch?
Our team’s social media tactics result in a stream of new customers. We use proven methods to create effective ad campaigns and launch our clients to success.
Contact our team to learn more about our social media marketing services. Together, we can enhance your digital reputation and grow your business.