If you have a large-scale event, you cannot do without a website.
Event companies should focus on creating pages on . The website for all types of holidays and events that they can organize. At the same time, to promote a specific important event, you will need an effective landing page tailored to the features of the event and the benefits of attending it.
Before we begin discussing what
an event website should be like, let’s focus on such an important point as the target audience.
Determining and segmenting the target audience is the basis of marketing in the event industry
Events are targeted at phone number library different audiences. The specifics of the target audience should be reflected in the design and functionality of the website. As well as in the marketing strategy and advertising. For example, youth, the B2B segment and seniors will be attracted
exhibitions and presentations to promote products, increase demand and boost sales;
This segment values an unconventional approach to music, looking for new sounds and exciting performances at festivals. They are willing to spend money on tickets to immerse themselves in a new musical world. They can be attracted by offering the participation of outstanding artists and unusual musical groups;
young people who want to express their individuality and style through music and communication at festivals. This segment is looking for an opportunity to spend time with like-minded people, immerse themselves in an atmosphere of freedom and creativity. For such an audience, it is important to create special areas for communication, photo sessions, and also offer a variety of entertainment activities;
lovers of an active lifestyle and extreme sports. This segment is looking not only for musical impressions, but also for the opportunity to try themselves in various activities, such as extreme sports, mountaineering or dancing. To attract such an audience, you can organize special master classes, shows
Unique offers for each of these segments
will help attract a diverse audience and increase festival attendance. Keep in mind that members of the target audience may be at different stages of decision-making.
For example, there are people who want to attend a training by psychologist Tatyana Muzhitskaya. They type in the search engine: “Training by neuron nulis ulang jam Tatyana Muzhitskaya in Moscow”, after which they get to her website. In addition to them, there are those who have not yet decided whether they want to go, but they are interested in psychology and Tatyana herself. There are also those who are choosing between a training by Tatyana Muzhitskaya and, for example, Anetta Orlova, and also need information. The CJM and
prolonging interest in the event
Fig. 4. The “trick” helps to prolong be numbers interest in the event after its completion. Surprising the audience with something unusual will lead to an increase in the number of publications in the media and the appearance of brand mentions in the online space. This approach also helps to increase user-generated content (UGC), including photos, videos and reviews from event participants.
Now, understanding
